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Linguist & semiotician

I am a Sydney-based sessional academic, tutoring and lecturing in media, linguistics and literacy across UNSW, Sydney University and Macquarie University. My research focuses on humour, social media and multimodality and is informed by a social semiotic theory of language.

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Recent publications:

  • Logi, L. (in press) Characters and surprises in stand-up comedy: a linguistic exploration of how comedians use impersonation and expectation to create humour. London: Bloomsbury

  • Logi, Lorenzo, and Michele Zappavigna. (2025) GIFs as Social Media Paralanguage. Language@ Internet 22. Special Issue (2024): 32-56.

  • Zappavigna, M. & Logi, L. (2024). Emoji and Social Media Paralanguages. Cambridge: Cambridge University Press.

  • Logi, L., Zappavigna, M. & Martin, J. R. (2022). ‘Bodies talk: Modelling paralanguage in Systemic Functional Linguistics’ in James R. Martin, John Knox and David Caldwell (Eds.) Appliable Linguistics and Social Semiotics: Developing Theory from Practice. Bloomsbury

  • Logi, L., Zappavigna, M. (2022). ‘Affiliation: an appliable framework for exploring community and identity in discourse’ in James R. Martin, John Knox and David Caldwell (Eds.) Appliable Linguistics and Social Semiotics: Developing Theory from Practice. Bloomsbury

  • Logi. L. (2021). Impersonation, Expectation and Humorous Affiliation: How intermodal impersonation and linguistic expectation are employed by stand-up comedians to create humour. PhD Thesis. UNSW

  • Zappavigna, M., & Logi, L. (2021). Emoji in social media discourse about working from home. Discourse, Context & Media, 44, 100543.

  • Logi, L., & Zappavigna, M. (2021). ‘A social semiotic perspective on emoji: How emoji and language interact to make meaning in digital messages’. New Media & Society

  • Ross, A. S., & Logi, L. (2021). ‘Hello, this is Martha’: Interaction dynamics of live scambaiting on Twitch’. Convergence, May 2021

  • Logi, L., & Zappavigna, M. (2021). ‘Impersonated personae – paralanguage, dialogism and affiliation in stand-up comedy’. HUMOR: International Journal of Humor Research, 2020-0023

  • Logi, L., & Zappavigna, M. (2019). ‘Dialogic resources in interactional humour’. Journal of Pragmatics, 153, 1-14